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BANKING WITH AN IMPACT
PROJECT TYPE
Brand refresh + realignment, ongoing brand strategy, campaigns, signage, wayfinding, & collateral design
DATE
2021-2023
DESIGNERS
Alicia, Anna
LOCATION
Central PA + East Coast
CLIENT
Top Community Bank
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With this bank's ever-growing presence in Central PA, its brand was having a hard time keeping up. In order to scale effectively while telling their unique story and purpose, we re-evaluated their look, tone, and feel to align with their quality banking services and heart for the community. Although some of the refinements were small, their updated brand guide, tone of voice, and ongoing campaign strategy are tried and true ways to ensure they continue positively impacting lives in the community.
